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Walgreens
Project type
Copywriter
Press Release
THE BRIEF
Promote and encourage safe and responsible travel during spring break and school vacations here in the United States. By leveraging Tripadvisor's first-party data and massive reach among high-intent travelers, Walgreens will promote travelers' ability to easily access one of thousands of locations across the U.S offering freei drive-thru COVID-19 testing, vaccination appointments, and travel essentials.
THE SOLUTION
Curate a series of short form animated videos and branded content where travelers can learn more and book convenient, free drive-thru COVID-19 testing or vaccine appointments, purchase at-home COVID-19 tests, as well as get tips for stocking up on safety items and travel essentials. Tripadvisor will also promote Walgreens' drive-thru testing locations via dynamic banners on its site, targeting travelers at various stages of their travel journey.
