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Visit Orlando
Copy
Website copy | Short form ad copy | Social copy
THE BRIEF
Drive engagement and tourism for Orlando, FL with a co-branded and customized AI experience.
THE SOLUTION
Leverage a variety of activations including a branded experience, Alexa voice activation, sweepstakes, branded trips, as well as dedicated email to drive consideration for travel to Orlando. Responsible for all creative copy.
THE WINS
The successful campaign:
- won Destiny Innovation Award from the US Travel Association
- delivered a total of 36 million impressions
- 103,551 total interactions with Orlando custom content
- 5 minutes of average dwell time engaging with Orlando content on Amazon Alexa
- $12M in Total Economic Impact for Orlando
- 25% of users opted into sweeps, generating over 13K entries
