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Cutwater Spirits
Project type
Sweepstakes Copy
THE BRIEF
Increase national awareness of new canned cocktail category and position Cutwater as its leader. Empower consumers to embody Cutwater’s brand purpose and a freeing and adventurous spirit by enjoying wherever you go.
THE SOLUTION
Marry custom content, a national sweepstakes, social video content, and data-targeted media to drive awareness among the Tripadvisor community and inspire users to discover their adventurous spirit with Cutwater’s award-winning canned cocktails.
THE WINS
- 17K total sweeps entries, building a direct brand relationship with consumers cost per entry 1.2x more efficient than Tripadvisor benchmark
- 5.2M social engagements, including likes, shares, comments, and video views
- 0.30% overall campaign CTR, a 3x increase on Tripadvisor benchmark
