T-Mobile

THE BRIEF

Show travelers how they can travel easy with T-Mobile, from international travel to chatting at 30,000 feet.

THE SOLUTION

Reinforce T-Mobile’s role as a resource for making travel easy with custom content and invoke wanderlust while educating on the benefits of switching to T-Mobile with branded articles. Integrate the brand into expert trip planning content with sponsored editorial placements, and connect with travelers directly through email. Achieve maximum audience reach with prominently and strategically placed high-impact media across Tripadvisor, including videos and multi-click banners.

THE WIN

- 33.6M total impressions
- 47.6K page views
- 211 hours of custom content audience engagement