JCPenney Beauty Event

THE BRIEF

Offer customer tips and products from the JCPenney Salon and Sephora for every moment of their day through the annual Glow and Get It Beauty Event. From on-the-go looks, to self care, this spring event offered great deals on products to accompany our customers’ new spring wardrobe.

THE SOLUTION

Lead copywriter on all marketing campaign assets across email, website, social handles, direct mail, and print. Daily collaboration with lead graphic designers and creative director.