7-Eleven Cares Day

THE BRIEF

7-Eleven’s Corporate Social Responsibility (CSR) team wanted to develop a volunteer program for its corporate employees that would not only serve the DFW area, but also build comradery during the volunteer outing.

THE SOLUTION

Spearheaded communication strategy with scalable volunteerism event planning and execution. Worked with the organization VolunteerNow to source nonprofits that could accommodate groups of 25-100 on the selected day. Managed the event program and logistics, including:
- Helping to select nonprofits
- Building the registration portal
- Creating pop-up banners, digital signage, nametags, reusable bags, table tents, photo booth backdrops, desk drop cards and other collateral
- Drafting email communication to boost registrationCoordinating transportation for employees
- Working with the 7-Eleven merchandise team to order food/drinks for breakfast, lunch and happy hour
- Drafting remarks for 7-Eleven leadership
- Compiling result stats from nonprofit worksites

THE WIN

In one day, nearly 500 7-Eleven employees donated a total of 1,165 hours to help seven worthy charities. They provided enthusiastic feedback about the event and, as a result, the program was expanded into a twice-a-year initiative.